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Writer's pictureCarlos Astorga

IMPACT Wrestling Lands Major African Broadcast Deal With e.tv


New Multi-Year Agreement Covers More Than 400 Annual Broadcast Hours on South Africa’s Most-Viewed English-Language Channel



TORONTO – IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment and one of the world’s largest professional wrestling organizations, announced today a new multi-year television deal which will make e.tv the home of IMPACT Wrestling across more than 50 countries in Sub-Saharan Africa.


The exclusive broadcast deal will showcase IMPACT Wrestling’s flagship weekly shows IMPACT! and Xplosion, plus four annual pay-per-view spectaculars, its new IMPACT Plus Presents monthly event series and library content.


Beginning in January 2020, IMPACT! will air weekly on e.tv and rebroadcast specific program content on e.tv’s free-to-air satellite platform Openview.


"Africa has always been a strong market for IMPACT Wrestling, where our passionate fans continue to engage with our content on multiple platforms," said Ed Nordholm, Chief Corporate Officer of Anthem Sports & Entertainment and president of IMPACT Wrestling. “We are thrilled to bring professional wrestling back to e.tv, where the sport has a long history and track record of success.”


“e.tv is proud to be the home of Impact Wrestling across Sub-Saharan Africa. We received enormous traction from having aired wrestling on our channels a few years ago, and it is only befitting that we bring back content that highly resonates with our audience. We hope to build the IMPACT Wrestling brand on our multi-channel platforms for many years to come," said Marlon Davids, MD, echannels.


IMPACT Wrestling is renowned for its world-class roster of athletes, led by IMPACT World Champion Sami Callihan and UFC Hall of Famer Ken Shamrock, legends Rob Van Dam and Rhino, third-generation superstar Tessa Blanchard, high-flying X-Division stars such as Rich Swann and TJP, former NFL player Moose, Brian Cage, Eddie Edwards, and Michael Elgin, plus the Knockouts, including Champion Taya Valkyrie, Rosemary, Tenille Dashwood, and others.


Since its inception in 2002, IMPACT! has been a leading destination for professional wrestling fans, televised globally in 120 countries, while growing its popularity and reach on YouTube, Twitch, Pluto, and social media platforms.


For more information, visit www.impactwrestling.com.


About IMPACT Wrestling

IMPACT Wrestling is one of the world's most significant wrestling entertainment properties, creating more than 300 hours of original content annually across television and other digital platforms. IMPACT Wrestling specializes in creating premium content, events, products, merchandise, and music, as well as the management and promotion of professional wrestlers. Its highly successful flagship, IMPACT!, is broadcast globally, including AXS TV and Twitch in the United States, Fight Network and GameTV in Canada, Sony ESPN in India, 5STAR, and Fight Network in the United Kingdom, SuperSport in Africa, and MVStv in Mexico. IMPACT Wrestling is a subsidiary of Anthem Sports & Entertainment Inc.


For more information, visit www.impactwrestling.com.


About e.tv

e.tv is South Africa's biggest independent and free-to-air television channel. Established in 1998, the channel has been in existence for over two decades and appeals to all races, genders, ages, and income groups.


As the most viewed English Channel in the country, e.tv is the destination of choice for local and international entertainment, the ultimate home of great stories.


About Openview

Openview is South Africa's first free-to-air satellite television service.


Already in 1.8 million homes nationwide and currently with over 16 TV and radio channels (with some channels in HD), viewers get non-stop entertainment for the whole family.


Enjoy local and international shows, including - blockbuster movies, drama, series, kids’ entertainment, reality, news & sport, Bollywood, as well as Turkish and Indian telenovelas dubbed in English and Afrikaans.


With 100% coverage, Openview customers get crystal-clear picture quality wherever they are in South Africa and a whole lot more premium entertainment.


TV lovers only pay once for the decoder, dish, and installation; there are no contracts and No Monthly Fees!

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