IMPACT Wrestling is vaulting into the popular, trendy world of NFT collectibles, including exclusive offerings with Santino Marella and Mickie James.
NFTs (Non-fungible tokens) are unique digital assets that are not interchangeable. The demand for NFTs is driven by the fact that each NFT is a one-of-a-kind and cannot be exchanged for another NFT or for any other asset in a one-to-one manner.
The first IMPACT NFT will be the General NFT Pass. The Santino Marella NFT will launch in June. There will only be 100 copies of Santino available and each will include access to an exclusive IMPACT Discord channel within the server, a chance to win a personal phone call via Discord from Santino, a community chat with Santino, as well as an exclusive signed photo.
A Mickie James NFT will launch this summer with the same utility as the Santino NFT.
“We are very excited to move into the NFT industry - something we have been studying for quite some time,” said IMPACT Wrestling president, Scott D’Amore. “The NFT opportunities are endless and we are certain that our loyal fans will be thrilled with the IMPACT NFTs.”
Media agency, Rumble Gaming, spearheaded this drop with the help of their partner, SHOPX. “To ensure the success of this initiative, we are building a community and giving fans the opportunity to interact directly with their favorite wrestlers,” says Adam Ivers, Rumble Gaming’s CEO. “We felt this was an ideal time to help elevate IMPACT into the metaverse and unlock new ways for fans to connect with the brand.”
The NFT market grew dramatically from 2020 to 2021. The trading of NFTs in 2021 increased to more than $17 billion, up by 21,000 percent over 2020’s total of $82 million.
IMPACT will host a Twitter Spaces event to talk about the launch of the IMPACT NFTs. Additional IMPACT NFTs are expected to drop on a regular basis through the end of 2023.
About IMPACT Wrestling:
A subsidiary of Anthem Sports & Entertainment Inc., and part of the Anthem Sports Group, IMPACT Wrestling® is one of the world's top wrestling brands, producing over 200 hours of original content annually and televised in 120 countries including AXS TV in the United States. Founded in 2002, IMPACT Wrestling’s deep library of premium content is streamed across the world on key OTT platforms including Pluto TV, XUMO and its own on-demand subscription service IMPACT PLUS©. A Twitter official partner, IMPACT has a powerful social media presence with over 10 million engaged followers across all major services. Ancillary businesses include live events, merchandise, licensing, and sponsorship.
About Rumble Gaming
Rumble Gaming is a full-service esports and media company offering talent management, legal and marketing services, as well as access to a fully integrated media platform and distribution network. As a talent agency, Rumble bridges the gap between brands and the esports/gaming ecosystem by facilitating partnership opportunities and creating authentic marketing activations. Through its media platform access, it has a content distribution network bolstered across the spheres of digital and linear media which, coupled with production studios in Toronto, New York and Los Angeles, uniquely positions Rumble Gaming to help create and disseminate content.
About SHOPX:
ReserveX is a platform designed to help e-commerce brands build stronger relationships with their customers and fans through loyalty programs. By using ReserveX, brands can create more meaningful connections with their audience and generate new streams of recurring revenue.
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